Email Marketing Campaign for "Globextra Online Services Limited"

In today's digital era, email marketing remains an undefeated tool when it comes to expanding your reach, increasing revenue, gaining new customers, or when it comes to getting to know the target audience This case study is based on Email Marketing, how and the purpose of its development, the challenges faced and what measures we took to solve them. We will conclude this with a CTA.

We started the project " Email Marketing Tool" to help overcome challenges like how to make it affordable and at the same time offer an option to customize the mail, whether it will be able to reach the targeted audience and will they bother to read the mail as top challenges.

As a company, we wanted a permanent solution to these problems so we used Python, PHP, and MySQL to build our product.

The reasons for using the mentioned tools are :

Python	Versatile and easy to use. Used for various purposes, including backend development, data processing, machine learning, etc. Offers a vast collection of libraries and frameworks that support scalability. Can run on different operating systems without requiring changes. Supported by a large, active developer community to assist with issues.
PHP	Beginner-friendly. Open-source tool that seamlessly integrates with other free tools.
MySQL	Handles large-scale databases without glitches. Free to use and modify, making it cost-effective as the code can be customized without developing new code.

By leveraging the combined strengths of Python, PHP, and MySQL we were able to get all the advantages under one roof.

Along the way, the challenges we faced were:

1. How can we reduce the cost?

   The answer came by building a software that empowered the users to run it on their systems. This eliminated the need to generate a username with a password as this could be set by the users. Also, the need to safeguard the passwords each time was not required. This allowed the end user to change the details whenever they felt the need. As this can be controlled by the user, it wards off the need to maintain data making it cost-effective.

2. Can this support portability?

   As a portable application does not need any file or software to be installed nor does it make any changes in the end user's system. Thus, we can say that this eradicates the probability of making any changes, usage of storage space, and installation of any application in the host’s system.

   Windows Operating System was our preferred choice owing to a high number of users as this is an operating system that many are familiar with. Also, this is compatible with most applications that rely on portability.

3. Customizable templates where the attributes could be changed

   By incorporating customizable templates, issues like data breaches, the need for additional storage, validation, user experience, compatibility, documentation, and constant monitoring were completely ruled out. The user could customize the templates entirely as per their needs.

   HTML codes were used to make this possible, allowing attributes to be changed. This was the preferred code as it works with any browser, is easy to understand and edit, and integrates seamlessly with other programs.

Features We Offer

Customizable templates	Choose the kind of mail, desired message, background, text size, fonts, and tones.
Schedule Mails	Set a time for sending emails, and they will be delivered accordingly.
Set a time duration	Pause the time before the next mail leaves your inbox.
User-friendly setup	Easy to use and understand templates.
Custom attributes	Change the recipient's name, number, etc.
Leads Upload	Upload in .xls or .xlsx formats, accessible across devices and on the move.
Analytics	Check performance whenever you wish.
Cost-effective	Our service will not burn a hole in your pocket.

Our Success Story

With the help of the above tools and features, we were able to deliver the final product in just 3 weeks. This feat was achieved by combining technical knowledge with a mission to deliver delight every time.

Are You Ready to Change Your Email Marketing Strategy?

At Globextra Online Services Limited, our innovative team with their expertise will work on a cost-effective and customizable email marketing tool for you. This will help you rule out all the challenges, allowing you to invest more in growth.

With amazing features like user-friendly templates, schedule options, advanced analytics, and customizable attributes, our tool is built to help you achieve your goals efficiently and at an affordable rate.

So, what are you waiting for? We are here to eliminate any doubts you have.

Taking the first step towards success is as easy as booking our services. You will only see your business grow. Choose growth with Globextra.

Ready to Partner with Globextra? Click Here!