We live in a modern and technology-driven era, where over 5 billion people are active Internet users. Despite such heavy dependency on the Internet, businesses are still lagging behind and often fail. The reason is not using an impactful digital marketing strategy. So, why is digital marketing so powerful?  In this blog, we will get to know the cause through 7 thought-provoking factors, including the seven types of digital marketing, benefits, the 7C’s framework, practical strategies, the most impactful type of digital marketing, and the key performance indicators (KPIs) to measure success. 

At Globextra we thrive on giving you the best so you can reap the harvest with effective online strategies and Digital Marketing is the best bet in today’s era. Let’s explore the key factors that make it a force to reckon with.

What Is Digital Marketing – 7 Essential Categories Explained

We live in a digital era and rely on the Internet for all our needs. You may want to grow a business as an individual or an enterprise or just be known on the World Wide Web. Now, to achieve this a Digital Marketing plan is what you need. Want to know why businesses, entrepreneurs, startups, etc are using DIGITAL MARKETING as an effective solution? 

Read on, and we are sure that after the blog is completed, you will be able to decide why online marketing should be your prime focus area.

How Does Digital Marketing Work For Businesses?

Digital Marketing is a strategy used by brands to sell, promote, or establish their online presence. The question you need to ask is: “How does digital marketing work for businesses?” and we will say that it leverages various channels like SEO, social media, PPC, and email marketing, to connect with potential customers and drive conversions. We have mentioned the highlighted terms in the blog.

Want To Know The 7 Essential Digital Marketing Categories For Beginners?

There are over 20 types of digital marketing, but for beginners, it is best to focus on the 7 essential categories which we have build exclusively for beginners. These include SEO, content marketing, social media marketing, PPC, email marketing, affiliate marketing, and influencer marketing. Let us dive deeper into each category.

SEARCH ENGINE OPTIMIZATION(SEO)

SEO involves optimizing your website to rank higher on search engine results pages (SERPs). By understanding what is digital marketing, businesses can effectively utilize SEO to increase visibility.

MUST READ I 9 WAYS TO IMPROVE SEO WITH GOOGLE ANALYTICS I 

Content Marketing

Creating valuable content attracts customers and creates high engagement amongst your target audience. This aspect of what is digital marketing focuses on delivering relevant information to potential customers.

Social Media Marketing(SMM)

As the name suggests, this is another important aspect of what is digital marketing and uses digital platforms to engage with the end users. The channels are any social media like Instagram, LinkedIn, Facebook, etc, achieved through various ads on respective platforms. 

Pay Per Click(PPC)

This is done to earn revenue through ads and to get good returns when a user clicks on an ad. This type is more prevalent in new businesses or startups and is a very crucial aspect of what is digital marketing is all about.

Email Marketing

As the name suggests, this is marketing done through the mail, where you send normal or personalized mail to your customers to drive sales or retain a customer. You can call this as an important driving force in the context of what is digital marketing. 

MUST READ I WHAT IS EMAIL MARKETING I 

Affiliate Marketing

Involves affiliates(companies or people) that help you drive sales by promoting your brand. The affiliates earn commissions on each sale and this situation is a two-way winning route for both. Affiliate marketing is another determining force and an important part to consider when it comes to what is digital marketing.

Influencer Marketing

Influencers are people who, through their own experience, convince their followers to use a brand’s services. Influencers with good convincing powers are able to drive more revenue.  They are the backbone of sales for a company and a vital part of what is digital marketing.

MUST READ I MICRO VS. MICRO INFLUENCERS- 27 KEY DIFFERENCES I 

Ever Considered The Benefits That You Can Harvest With Online Marketing?

Online marketing helps you reach the right audience who knows that you are the perfect choice for their needs. This also helps you to save money on going the traditional way and so is cost effective. 

The world is your oases as you are not restricted to a city, country, town or area. The more they reach, the more communication paves exponential growth.

What Are The 7Cs Of Digital Marketing That You Should Know?

This is the building stone and is a comprehensive factor that you need to know.

Customer: They are the king and this helps you to find the right customers by understanding their needs. 

Content: Relevant, good quality and tailored to suit the needs of your audience will help you build trust with them and drive sales.

Community: Help build a tribe for yourself that will have your back in good and bad times. 

Convenience: Make it easy to reach you by a simple user interface across all digital platforms.

Connection: You need to be approachable on social media.

Conversion: This involves a clear picture of what you offer and what can be expected from you in a user-friendly manner. 

Inculcate Some Strategies To Help You Excel In The World Of Online Marketing

A strategy or a plan will help you to achieve the purpose of What Is Digital Marketing and is what you should invest in. We have explained this below. 

Leverage Data-Driven Insights: Use analytics tools to understand customer behavior, narrow the target audience, and measure your performance.

Mobile Optimization: Mobile users account for over 60% of internet traffic and so your content should be accessible on the go.

Focus on Personalization: Tailor your messaging and offers based on customer preferences so they are able to identify with you and will want to use your services. 

Invest in Video Marketing: Platforms like YouTube and TikTok show how video content can drive higher engagement than a normal fixed post.

Embrace Automation: Use tools to streamline tasks like email campaigns, social media scheduling, and lead generation. These phenomenal tools will help you leverage the benefits of a successful digital marketing campaign. 

Stay Updated on Trends: Digital marketing is constantly evolving and so adapting to trends like AI-powered tools, voice search, and augmented reality campaigns will help you scale higher as a brand.

Ever Thought About The Most Effective Type of Marketing That Digital Or Online Marketing Boosts?

The experts will lay their bet on SEO as the most effective and evolved type. Want to know why? Read below to find out.

Sustainability: Unlike PPC, SEO provides long-term results with consistent optimization. Which means it is constantly evolving. 

Cost-Effectiveness: Organic traffic either through Google search or word of mouth offers a cost-efficient strategy so you save money. 

Credibility: High search rankings build trust among users assuring them that you know what you sell.

Know the Key Performance Indicators In The Online Marketing Area That Will Help You Dominate The Space

KPI is known as the Key Performance Indicator and is important to run your digital marketing strategy.

The important aspects are listed below. 

Website Traffic: Helps to monitor the number of visitors to your site and their behavior.

Conversion Rate: Done to measure the percentage of visitors who have done the intended thing you wanted, such as a purchase or signing in to use your service. 

Click-Through Rate (CTR): Evaluate the effectiveness of your ads or email campaigns so you can have a well-structured digital marketing strategy.

Cost Per Acquisition (CPA): Help to understand how much you are spending to acquire a new customer.

Return on Investment (ROI): You can measure the profitability of your digital marketing campaigns. 

Engagement Metrics: Track likes, comments, shares, and other interactions on social media with this metric. 

Bounce Rate: Use these parameters to analyze the percentage of visitors who leave your site without interacting.

Digital marketing is an ever-evolving field that requires continuous learning and adaptation. By understanding its various types, leveraging its benefits, applying the 7Cs framework, and implementing effective strategies, businesses can achieve remarkable success. Remember, SEO is the KING, but integrating all aspects of digital marketing will ensure a comprehensive approach. Hope this helped. You can always reach out for any query through our website.

Own Your Digital Space and Dominate With Effective Digital Marketing!!!