Want to know how Google ads and FB ads differ? Read our comparison blogs and find out the key differences through 35 worth-knowing facts. 

In the growing digital space where ads are the quickest way to scale and We at Globextra bring you another informative blog written to help you make informed decisions. 

Google Ads V/s FB Ads- 35 Crucial Points Of Differences To Help You Seal The Deal

In today’s digital era companies are constantly on the lookout for scalable solutions that are effective and budget-friendly. What can be better than digital or online ads to help in this context? FB ads and Google Ads are the two popular choices today. However, which is the best for your business? Read our blog on Google Ads V/s FB Ads and let our 35 crucial factors guide you better. So, you can get an idea about the points that will be discussed, we have drawn a table for ease of understanding. 

Aspects	Google Ads	Facebook Ads
1. Umbrella	Google	Meta
2. Year of inception	2000	2007
3. The best for real estate	Less preferred	Most Preferred
4. The best for dropshipping	A high rate of conversation is desired	For low cost and brand awareness
5. The best for influencers Include: Nano and the more affluent	Micro and affluent	Nano
6. Advantages	High on Intent	High Engagement
7. Disadvantages	More costly	Less costly
8. Daily budget cost	$5 to $10 per day	Varies
9. Wide Reach	High	Low
10. Best for E-commerce	Yes	No
11. Target audience	More intent-based audience	Based on interest
12. Conversion Rate	High	Low and slow
13. Ad formats	Text & Video	Visual
14. Main aim	Sales	Branding
15. Best for each business type MSMEs B2B B2C D2C D2B D2G B2G ENTERPRISE AND LARGE CORPORATIONS NGO AND NON PROFITS(D2N) EDTECH AND LEARNING FINTECH AND INSURTECH HEALTHTECH AND TELEMEDICINE GOVTECH SMALL MEDIUM MICRO STARTUPS	B2B, D2B, D2G, B2G, Enterprise & Large Corporations, EdTech & Learning, FinTech & InsurTech, HealthTech & Telemedicine, GovTech, Medium	MSMEs, B2C, D2C, NGO & Nonprofits (D2N), Small, Micro and Startups
16. Industry where used widely	Tech, SaaS,etc	Retail, Lifestyle
17. Best in terms of CPM	Varies on company	Preferred
18. For PPC	Highly Likely	Unlikely
19. Competition	High	Low
20. Types of ads budget offered	High to minimum	Flexible
21. Sub platforms ex:	Ads, AdSense	Meta Ads
22. Ease of use	Can be complex	User-friendly
23. Option to integrate with a website	Yes	Yes
24. Platforms that can be used on	Web pages	Social Media
25. Planning Option	Detail oriented	Basic
26. Conversion Rate	Highly Likely	Unlikely
27. Option to access all features with a single click	Unlikely	Highly Likely
28. Can be accessed offline	Yes but limited	No
29. For publishers	Google AdSense	Unlikely
30. From SEO aspect	Highly Likely	Unlikely
31. Setup options	Advanced	Quick
32. Compatibility with YouTube	Highly Likely	Unlikely
33. Customization Option	Data-driven	Creative
34. Privacy and Protection	Stronger	Moderate
35. Future Trends	AI Automation	AR/VR Ads

We will now take each point at a time and learn about it in detail. We are sure that by the end of the blog, you will be able to make the right choice. 

1. Google Ads V/S FB Ads- The Parent Company They Fall Under

Google Ads is a paid advertising platform under Google and it includes Search Ads, Display Ads, YouTube Ads, Shopping Ads, and more. On the other hand, Facebook Ads fall under Meta and include Facebook, Instagram, Messenger, and Audience Network ads.

2. The Year Of Inception Of Google and FB Ads Should Be Known

We know you must be wondering if there is some error and if we might have messed up with the dates. Well, this is a question that we get asked quite often as the dates are always mixed with the date of inception for Google and FB. However, we are talking about their ads platform which is different from their actual inception date. 

Google introduced ads in October 2000 and after seeing its success FB decided to follow in its footsteps with its ads service in Nov 2007. 

3. Google ADS Vs FB ADS: The Best Choice For Real Estate Business

Facebook Ads is preferred because real estate is highly visual and Facebook’s detailed targeting and retargeting options help them get the desired outcome at a much faster rate when compared with the intent-based search of Google.

Google Ads works for high-intent searches (e.g., “buy a house in New York”), and so is less effective for brand awareness in real estate.

4. Ever Considered The Best Option Between Google & FB Ads When It Comes To Drop shipping?

Google Ads works well for high-conversion search intent. This simply means that it works best for users who are actively looking for products. On the other hand, Facebook Ads perform better in terms of creating brand awareness and impulse buys by targeting users based on interests and behaviors.

5. Google ADS VS FB ADS: The Best For Influencers

We will be discussing this concerning micro and influencers who have more market dominance.

Google Ads is better for affluent micro-influencers who use YouTube Ads to grow their presence while Facebook Ads is the go-to platform for nano-influencers looking to grow their audience via Instagram and Facebook Stories, Reels, and Ads.

6. Google Ads Vs FB Ads: The Advantages They Offer

When we talk about Google Ads some advantages that we can enjoy are high buyer intent, immediate conversions, quick scalability, etc amongst some amazing merits.

Facebook Ads on the other hand offers benefits like high engagement, best for brand awareness, high social presence, etc. 

7. The Disadvantages That Should Be Considered When Choosing Between Google and FB Ads

Google Ads is more expensive and requires a strong keyword strategy to help you monetize.

Facebook Ads offers lower conversion rates as it relies on interest-based targeting rather than buyer intent. 

So, when keyword strategy or targeted reach is what you desire Google Ads should be the platform and if an interest-based or casual approach is what you aim then FB ads is the ideal choice. 

8. Comparing Google and FB Ads Based On The Daily Budget Cost 

The daily budget costs for Google Ads start at $5–$10 per day, and highly competitive keywords require $50+ per day.

Facebook Ads are more budget-friendly, though their effective campaign rates usually start at $5–$20 per day.

Well, you need not worry about the strategic part as we will help you to choose the best within your budget. Choose our services and see how we help you reach new horizons. 

9. The Platform With The More Wider Reach When Choosing Between Google and FB Ads

Google Ads helps you reach people through Google Search, YouTube, Gmail(email marketing), and partner websites. So, in a nutshell, we can say that the approach has a global reach.

Facebook Ads on the other side has a lower reach but excels in audience engagement. 

10. Want To Know The Best Ad Platform Between Google Ads and FB Ads For E-Commerce?

Google Ads is the best bet for high-intent buyers searching for specific products (e.g., sneakers, skincare, etc).

Facebook Ads is better for introducing products and remarketing on abandoned carts purposes.

11. The Target Audience Of Both The Ad Platforms That Plays An Important Part

Google Ads helps you reach users who are more focused on intent-based buying or search. For example: a search is made with the keywords: ” Best tech startup in Kolkata city”, “Best Digital Marketing startup company in India”, etc.

Talking about Facebook Ads the search is more interest-based(behaviors, demographics, interactions).

12. Google Ads Vs FB Ads: The Platform With A High Conversion Rate

Since users are searching for solutions on the internet every minute, no doubt here that Google ads is the best choice to make.

However, when choosing Facebook Ads one should be prepared for a slower conversion due to discovery-based advertising compared with that of Google ads.

13. The Ads Format That The Platforms Offers Should Be Known

Google Ads emphasizes on Search ads, display ads, shopping ads, video ads, and app-based ad formats.

Facebook Ads is more focused on Image ads, video ads, carousel ads, story ads, and messenger ads.

14. Google Ads VS FB Ads: The Prime Goal That They Target

Google Ads is more focused on direct sales & lead generation while Facebook Ads helps with brand awareness, engagement & community building.

15. Google Ads VS FB Ads: The Unquestionable Choice For Varied Business Types

Let us see which is the preferred choice for some businesses in this section.

Google Ads is the unbeatable ads platform for B2B(Business to business), enterprises, and high-intent services (e.g., lawyers, SaaS, real estate) related businesses.

Facebook Ads is not far behind in the race and is the best choice for B2C(Business to customers), D2C(direct to customers), MSMEs(Micro, Small and Medium Enterprises), startups, and lifestyle brands.

16. Google Ads VS FB Ads: The Business That Uses Their Services On A Wider Scale

Google Ads is the preferred choice for industries like Tech, SaaS, finance, healthcare, legal, education or any other company that is high on intent.

Facebook Ads is preferred in industries like Retail, fashion, beauty, entertainment, food and fitness.

17. The Ad Platform That Offers Better Cost Per Mile(CPM) When Comparing Google & FB Ads

Facebook Ads is generally considered cheaper in terms of CPM than Google and it is also better for brand reach.

In the case of Google Ads we can say that the CPM varies depending on the ad type and target audience.

18. Google Ads VS FB Ads: Which One Is Better For Pay-Per-Click

Pay-per-click (PPC) is a digital advertising where the advertiser pays a fee each time one of their ads is clicked and in this section, we will compare the two ad platforms based on PPC. 

Google Ads is more PPC-driven which makes it the number one choice for PPC model-driven companies. 

Facebook Ads offers CPC, CPM, CPA, and engagement-based pricing.

19. Google Ads VS FB Ads: The One With High Competition

Google Ads is the highest competition, especially for keywords in finance, law, insurance-related industries. 

Facebook Ads has lower competition but, with a more strategic approach can help you gain a high trajectory. 

20. Comparing Google and FB Ads On The Ads Budgets Offered

When we talk about Google Ads you can start with a small budget. However, scaling requires a higher budget.

Facebook Ads is more flexible in terms of budget and so this is the go-to choice for industries that are looking for a budget-friendly ad platform.

21. The Option To Choose From Varied Ads Should Be Known When Comparing Google & FB Ads

Google Ads can be divided into Google Search, Google Display Network, YouTube Ads, Google Shopping, Google AdSense.

Facebook Ads is not far behind and offers ad options like Facebook, Instagram, Messenger & Audience Network.

22. Google Ads VS FB Ads: Comparing Them Based On The Ease Of Use

Google Ads requires constant learning to get the maximum results. Facebook Ads on the other hand is more user-friendly and easier to setup.

Well, you should not worry about this as we are here to help you setup the desired ad platform so you can focus on growth. 

23. The Platform That Can Be Linked With Your Website In The Comparison Between Google & FB Ads

We all want an all-in-one solution that can be linked to our website. So, when comparing the two ad platforms in discussion which one should you choose?

Both allow seamless integration options with a website and we can only say that you need to choose the one that defines your business the best.

24. Google Ads VS FB Ads: Platforms They Can Be Used On 

Google Ads is the number one choice for websites( designed using any website building software), Google properties, and YouTube platforms.

Facebook Ads is more focused on its platforms Facebook, Instagram, and Messenger.

25. The Planning Level Required When Comparing Google & FB Ads

Choose Google Ads when a more detailed and precise targeting ad structure is what you intend.

When a basic but effective social engagement ad plan is what you are looking to invest then FB Ads is the choice you should make.

26. Google Ads VS FB Ads: Comparing Them On The Conversion Rate

Google Ads offers high conversion rates and on the other hand, when we talk about FB ads you can expect a slower rate of conversion when compared with that of Google ads. 

27. Google Ads V/S FB Ads: Single-Click Access

Google Ads requires manual setup for different features so single-click access is not a feature.

Facebook Ads is more one-click focused.

28. Google Ads V/s FB Ads: Based On Offline Access

Google Ads will let you access some features offline owing to the limited offline tools available.

With Facebook Ads, offline access is not an option as it requires internet connectivity for complete access. 

29. Do You Know The Ad Platform That Is Preferred By Publishers Between Google & FB Ads?

Google AdSense helps website publishers monetize content and is more beneficial for publishers including freelancers, solo or independent.

As Facebook Ads take time it is not designed for independent publishers.

30. Google Ads VS FB Ads: Comparing Them Based On SEO Factor

Google Ads is undoubtedly the best SEO booster as it has a wider reach and also indirectly boosts SEO through search traffic. Want to know how SEO helps you boost traffic and earn revenue? Read our blog on how to do SEO with Google Analytics and find out 9 proven ways. 

Facebook Ads has little to no SEO impact when compared as an SEO Factor.

31. The Ad Platform That Is Easy To Setup Between Google & FB Ads

Google Ads requires a more advanced setup whereas Facebook Ads is Quick & easy to setup.

32. Google Ads VS FB Ads: Based On YouTube Compatibility

Google Ads can be Fully integrated with YouTube whereas when we talk about FB ads, we can say that it is not compatible with YouTube.

33. Comparing Google & FB Ads Based On The Customization Option

Google Ads offers Data-driven customization and Facebook Ads offers more Creative customization.

34. Google Ads VS FB Ads: Comparing Them On Privacy & Data Protection

Google Ads is known for its Stronger privacy controls. Unfortunately in the case of Facebook Ads moderate privacy and data security are offered. 

35. Google Ads VS FB Ads: Their Future Trends 

The future of Google Ads will be more focused on Cross-channel optimization, Automation, Immersive ad formats, more AI-driven, Audience-centric targets, etc. On the other hand, the future for FB ads too is promising with Shoppable ads, User-generated content (UGC), AI-powered tools, etc.

Well, you know where you read it first and to stay updated with the industry, subscribe to our newsletters by visiting our website.

This concludes our blog on Google Ads VS FB Ads and we hope that after reading this blog you will be able to make a decision. Well, we are always here to help you make the best choice. You can reach us through our website. 

Happy Scalability!!!