In today’s world, graphic design is fundamental to effective communication. From eye-catching social media posts to eye-catching brand logos, graphic designing has shaped how we perceive, interact, and engage with content & our blog aims to guide you further through 10 unmatched factors. 

At Globextra, we will help you create the right digital presence through our expert team of graphic designers so you can grow exponentially. 

Graphic Designing – Uncovering 10 Industry Backed Points 

You might be an expert designer or a curious beginner, but diving into the realm of graphic design will surely open doors to endless creativity and innovation. This dynamic field perfectly blends art and technology to craft visuals that are not only captivating but also have meaning. So, let us explore each point in detail. 

1. Ever Thought How Graphic Designing Came Into Existence?

If the thought has never crossed your mind we guarantee that the history will leave you fascinated So, let us learn how graphic designing was born.

Graphic design has been practiced in various forms throughout history with strong examples of ancient manuscripts in ancient China, Egypt, and Greece. As printing and book production developed in the 15th century, advances in graphic design developed alongside it over subsequent centuries. 

In the late 19th century, it became a distinct profession in the West because of the job specialization process that was in rage, and also in part because of the new technologies & commercial possibilities brought about by the Industrial Revolution. In 1922 typographer William A. Dwiggins decided the term graphic design to help differentiate from the rest. 

2. What Is Meant By Graphic Designing?

Graphic designing can be termed as a visual art that involves planning and showcasing ideas, & experiences through images & text. In simple terms, graphic designers make visuals to communicate certain messages. These can be as simple as a business logo, or as complex as page layouts on a website.

So, why should I invest my time and money in this and how will it help me as an individual or my business? This is a very common question and so we decided to write a blog. 

3. Why Should You Invest In Graphic Designing?

Many of us are still clueless about how graphic designing can boost business. Read below and find out just how you can reap benefits. 

– Effective Communication

Graphic design translates complex messages into visual forms so it is easier to understand.

It uses colors, typography, and images to invoke emotions and build a connection with the targeted audience.

– Brand Identity

Enables a business or an individual to build a strong visual identity (logos, color schemes, and branding materials) so you cut the competition and be the preferred choice of customers. Consistent graphic design builds brand recognition and trust.

– Attracts Attention

A well-designed visual will always grab attention more effectively than plain text. Eye-catching designs help businesses to stand out on social media, websites, and print media.

– Enhances User Experience

In the digital world, graphic design helps improve navigation, readability, and overall user experience. A well-designed website or app encourages users to engage and stay longer by establishing trust.

– Boosts Marketing and Advertising

Graphic design is key to creating catchy advertisements that connect with the targeted audiences. It also helps to convey the value and benefits of products or services in a visually appealing way. 

– Professionalism and Credibility

High-quality design speaks professionalism and helps establish credibility. It reflects the quality and standards of a business or organization that speaks for itself.

– Supports Emotional Connection

A thoughtful design can create emotional connections with an audience. This further helps to gain loyalty. It also influences how people perceive a product, service, or message.

– Versatility Across Mediums

Graphic design adapts to various platforms— print, digital, packaging, etc. It ensures a uniform message across all channels.

– Encourages Action

Visual cues and calls-to-action (CTAs) in graphic design drive engagement, sales, participation, etc. Well-placed elements like buttons or icons further add to the appeal. 

4. Knowing The Tools Used Will Help You Understand The Whole Business Better

Graphic designing uses several tools and having an understanding of them is a good idea. So, let us familiarize ourselves with some tools.

• Photoshop: A graphic editor will vouch that this is the image editing software.  It is the industry standard for tweaking photos and computer images or art. Offers 2D and 3D image editing. 
• Sketch: A vector-based tool available for Mac users and focuses on web, app, and interface design. It is a great tool for designing icons, banners, social media images, and presentations. It also has many UI and UX-related usages, such as icon design, prototyping, and creating user flows as some benefits.
• Illustrator: You can create everything from vector illustrations and logos to graphics and fonts. You will find a similarity with Photoshop, it is focused on vector design, which means that you can resize and rescale designs without losing image clarity.
• InDesign: Acts as a page layout program and is an essential tool for designers working in the publishing sector. This software can be used for laying out magazines and newspapers or putting together reports and brochures. Designers can effectively organize text, create layout formats, insert image placeholders, and save files in a print-ready format.
• After Effects: A great motion graphics and visual effects software that is ideal for graphic designers who wish to include motion into their work. With After Effects, designers can create animations, movie titles, transitions, or even designs in a 3D space.

Along with design software, Graphic Designers also rely on a few other tools, including pen and paper, computers, stylus and graphics tablets, storage devices, and cameras.

Pen and paper

A pen and paper is the fastest and easiest way to bring ideas into the world. Used to sketch rough ideas. 

A computer

This is an obvious but essential tool for Graphic Designers as software is used extensively to complete their work. 

Stylus and graphics tablet

A tablet and stylus are a good alternative to traditional paper and pen and are particularly useful for designers who want to work or sketch on the go.  It imitates the feeling of hand-drawn illustrations and also provides added features like instant colors, filters, editing, etc.

Storage devices

As they work on large files and applications, a device with high storage is essential. So, they rely on cloud or physical storage devices. Graphic Designers will generally want at least a terabyte of storage.

Camera

For Graphic Designers who infuse original photos and videos into their work, a high-quality digital camera is essential. Smartphone cameras have limitations and you will always find the dependency of a DSLR camera if they will be regularly taking photos.

5. Graphic Designing and Digital Marketing: The Connection Shared

Did you know that both are interlinked and this is what will be explained in this section? So, let us see how or in what aspects they are similar. 

• Visual Communication
• Infographics for content marketing.
• Social Media Marketing
• Website and Landing Pages
• Advertising Campaigns
• Email Marketing
• SEO and Content Marketing
• Data Visualization

6. The Types Of Graphic Designing That You Should Know

We will now see the different classifications that graphic design offers. Some are mentioned below.

• Web Design
• UI and Interactive Design
• Advertising and Marketing Design
• Motion Graphics and Animation
• Packaging Design
• Game Design
• Illustration and 
• Publication and Typographic Design

7. What Trend Should You Know To Stay On Top?

The digital era is constantly evolving and staying updated with the latest trends will help you gain more clientele. So, let us see some popular trends.

(A focused image centered on the bullet points mentioned below is needed. Ex: AI-driven content blog image should be focused on AI content ideas). 

• AI-Driven Content (blog image that shows AI as writing content)
• Abstract Images or Narratives (blog image that shows what abstract image is)
• Realistic Images (blog image that what realistic image is)
• Blur & Distortion (blog image that highlights blur and distortion)
• Mixed Media (blog image that shows mixed media)

8. Graphic Artist V/s Graphic Designer: What Sets Them Apart

The roles of a graphic artist and a graphic designer often overlap. However, they have different focuses, skill sets, and goals. Read the detailed comparison to know what sets them apart.

• Focus and Objective

Graphic Artist

– The main focus is creating visually impressive and artistic works.

–  They evoke emotions by telling stories or creating visually engaging pieces.

– Involvement in projects where aesthetics and artistic expression are needed. 

Graphic Designer: On the other hand, emphasizes on the mentioned factors. 

– Focuses on problem-solving and effective communication through design.

– Convey specific messages, ideas, or information in a clear and visually appealing way.

– Works on projects like branding, advertising, and user interfaces where functionality is crucial.

• Nature of Work

Graphic Artist

-Produces artwork that is more personal.

-Commonly works on illustrations, digital art, concept art, and decorative elements.

– Can also create standalone pieces like posters, book covers, or album art.

Graphic Designer:

-Produces designs to meet specific client or business objectives.

– Works on practical applications like logos, packaging, websites, and marketing materials.

– Designs are often part of a broader strategy or campaign.

• Tools and Techniques

Graphic Artist

– Relies on old fashioned techniques (drawing, painting) alongside digital tools.

– Uses software like Adobe Photoshop, Procreate, or Corel Painter to create art.

Graphic Designer:

– Uses digital tools like Adobe Illustrator, InDesign, and Canva for design layouts and branding.

Focuses on typography, layout design, and creating scalable assets

• Creativity vs. Functionality

Graphic Artist

-Creativity is central, with a focus on artistic innovation and personal expression.

-Less constrained by specific business goals or usability considerations.

Graphic Designer:

-Creativity is balanced with functionality and the design must solve a problem or fulfill a purpose.

-Principles of design like balance, hierarchy, and readability have to be followed. 

• Client Interaction

Graphic Artist

-May work independently or on commissioned projects with minimal input from clients.

– The process allows for more freedom.

Graphic Designer:

-Works closely with clients, taking feedback and following the guidelines.

– The designs are shaped by the needs and goals of the client or project.

• Career Path

Graphic Artist

– May work as illustrators, concept artists, animators, or fine artists.

– Often found in industries like entertainment, publishing, or advertising.

Graphic Designer:

-Works as branding specialists, UI/UX designers, web designers, or marketing creatives.

-Typically found in corporate, advertising, or digital marketing environments.

9. Difference Between Graphic Design and Art

Let us consider the key factors that set them apart. 

1. Purpose

Graphic Design:

– Focuses on communication and solving problems.

-Convey a message, promote a product, or fulfill a specific function (e.g., branding, advertising, or usability).

Art:

-Focuses on personal expression and evoking emotions.

– Created for aesthetic or conceptual purposes without a functional or communicative goal.

2. Audience

Graphic Design:

-Targets a specific audience with the intent to inform, motivates action.

– Done to meet the needs and preferences of clients or end-users.

Art:

-Can be created for a broad audience or just the artists themselves.

– Involves emotional connection. 

3. Functionality

Graphic Design:

-Highly functional and practical.

-Designs are often part of a larger picture, such as a marketing campaign or product packaging.

Art:

-Prime focus is on aesthetic appeal.

-Does not need to have a practical application.

4. Process

Graphic Design:

-Guided by rules and principles of design (e.g., balance, hierarchy, alignment, contrast).

-Often involves collaboration with clients, adhering to guidelines and objectives.

Art:

-More intuitive and exploratory, with fewer constraints.

-Driven by the artist’s vision, emotions, and personal experiences.

5. Medium

Graphic Design:

-Digital, focusing on outputs like websites, advertisements, logos, or printed materials.

-Uses design elements like typography, colors, and images to create cohesive compositions.

Art:

-Can be traditional, or digital, focusing on standalone pieces meant for display or collection.

6. Goal

Graphic Design:

-Goal-oriented and often tied to achieving measurable outcomes.

Art:

-Open-ended and subjective; its purpose is often to inspire, provoke thought, or express an idea.

10. What Skills Do You Require For Graphic Designing?

They say that there is nothing that AI cannot do and when work can be done using AI why should we hire you? We at Globextra agree here but, the human touch is what AI lags. So, we all must keep learning new skills to stay in demand. Now, we have listed some trends that you should know and here we will learn the skills you need to be an expert. 

The first skill is to be able to think creatively. You should know how to tell a story through visuals, words, and emotions through visuals. 

Know how to create visuals in a way that aligns with the brand’s vision, and at the same time think of unique ideas. 

You should have basic technical skills like knowing the tools and software that a designer needs.

You should be able to communicate with the client so you can understand the needs and deliver as per the requirement.

Meeting deadlines should be the top as you will work with multiple clients so maintaining strict deadlines is of the essence.

The last bit not limited is you should be open to feedbacks and have a learning curve.

This concludes our blog and we hope you know why graphic designing is important. We are here to help you at each step and love it when you ask us questions and you can reach us through our website.

Happy Designing!!!!