SEO and Google Analytics are two terms you might have heard or read about. However, have you thought about the reasons that have made them the topic of discussion? If you choose to answer in the negative, read this blog on the best way to do SEO using Google Analytics(GA) and let our 14 key aspects guide you.

At Globextra- we understand the nuances of SEO and the importance of Google Analytics leveraging which you can scale your business. Connect with us today to find out how we can help you 

Want To Know The Best Way For SEO Using Google Analytics- 14 Methods To Master

Imagine a scenario where you have a good product/service and a state-of-the-art website but, so far not a single sale has been made. On the other hand, a new company in the same niche is packed with orders. Ever wondered what different tactics are they using? The technique is quite simple and you can use it too. They have utilized Google Analytics and created an impactful SEO strategy. This can be your winning streak too. Read our blog about 14 tricks to know so you too can master SEO using Google Analytics. This is also known as GA and Analytics. Let us find out about them.

1. What Is Google Analytics Is What Should Be Considered First?

This is a platform that collects data from your website and applications to create reports that help you to know more about how your business is shaping in terms of rankings, traffic, active users, demographics with the maximum views, active users at a particular time, how a viewer consumes data, the content with the highest reads, ratings, etc. In a nutshell, treat this as a doctor for your website that tells you about the areas of improvement.

2. What Is SEO?

SEO is an acronym for Search Engine Optimization and involves optimizing web pages for Search Engine Results Pages(SERPs) so that they gain traction with viewership that is beneficial for companies and customers. 

Always aim for a high ranking so you can build loyalty and reach a wider audience.

3. How To Use Analytics For SEO?

Leveraging GA is crucial for enhancing your website’s search engine optimization (SEO) performance. By effectively utilizing tools like Google Analytics, you can gain valuable insights into user behavior, traffic sources, and content performance, enabling data-driven decisions to improve your site’s visibility, and rankings to drive customers towards your website. Here’s how to use analytics for SEO:

• Integrate Google Analytics with Google Search Console

Connecting Google Analytics with your website provides a comprehensive view of how your site performs in organic search. This allows you to analyze search queries, landing pages, and geographic data, offering insights into user behavior and search performance. To set this up, navigate to the ‘Admin’ section in Google Analytics, select ‘Property Settings,’ then ‘Product Links,’ and finally ‘Search Console 

• Set Up SEO Goals

Define specific goals within GA to measure the effectiveness of your SEO strategies. Goals can include aspects such as form submissions, product purchases, or newsletter sign-ups. By tracking these conversions, you can assess which SEO efforts are driving valuable user actions. To create goals, go to the ‘Admin’ panel, select ‘Goals’ under the desired view, and configure your objectives accordingly. 

• Analyze Landing Page Performance

Evaluate the performance of your landing pages to identify the ones that attract the most organic traffic and effectively engage users. Your focus should be on metrics such as bounce rate, average session duration, and conversion rates. This analysis helps determine which pages are performing well and which may need optimization. Access this data by navigating to ‘Behavior’ > ‘Site Content’ > ‘Landing Pages’ from Google Analytics. 

• Monitor User Demographics and Interests

Understanding the demographics and interests of your audience helps you to stay updated on your content strategy and SEO efforts. Google Analytics provides insights into user age, gender, and interests, allowing you to tailor your content to better meet the needs of your target audience. To view this information, go to ‘Audience’ > ‘Demographics’ and ‘Interests.’ 

• Track Site Search Queries

If your website has a search function, analyzing the terms by which a user searches for you can help reveal valuable insights into user intent and content gaps. By understanding what visitors are looking for, you can create or optimize content to better serve their needs, thereby improving SEO performance. Set up Site Search tracking by navigating to ‘Admin’ > ‘View Settings,’ and enabling ‘Site Search Tracking.’ 

• Evaluate Mobile Performance

With the increasing use of mobile devices, ensuring your website performs well on mobile is crucial for SEO. Google Analytics allows you to assess mobile performance by comparing metrics such as bounce rate, session duration, and conversion rates between mobile and desktop users. To access this data, go to ‘Audience’ > ‘Mobile’ > ‘Overview.’ 

• Utilize Custom Dashboards and Alerts

Create custom dashboards to monitor key SEO metrics in brief. Additionally, set up custom alerts to notify you of significant changes in traffic patterns, such as sudden drops in organic traffic, which could indicate SEO issues that need immediate attention. To set up custom dashboards, navigate to the ‘Customization’ section in Google Analytics, and for alerts, go to ‘Admin’ > ‘View’ > ‘Custom Alerts.’ 

By systematically utilizing these features in Google Analytics, you can gain actionable insights into your website’s performance, identify areas for improvement, and implement data-driven strategies to enhance your SEO efforts.

4. How To Find The Right Keywords Within Analytics?

Identifying the right keywords within Google Analytics is essential for understanding how users find your website and for optimizing your content strategy. Here’s how to do it:

Link Google Analytics with Google Search Console

By connecting Google Analytics to Google Search Console, you can access valuable keyword data. 

Access Keyword Data in Google Analytics

Once the integration is complete, you can view keyword data

Utilize the Data for SEO Optimization

With this keyword data, you can identify the keywords with the maximum views. 

By following these steps, you can effectively find and analyze the right keywords within Google Analytics, leading to more informed SEO strategies and improved website performance.

5. How To Make The Most Of Google Analytics?

Let us see how we can use GA to make it work in our favor.

• • Set Up Goals to Track Conversions

• Utilize Custom Audience Segments

• Analyze Top Conversion Paths

•  Create Custom Dashboards and Reports

6. Why Do You Need GA For Effective SEO?

Google Analytics (GA) is an indispensable tool for effective Search Engine Optimization (SEO). Here’s why integrating GA into your SEO strategy is crucial:

• Comprehensive Traffic Analysis
• User Behavior Insights
• Conversion Tracking
• Keyword Performance Evaluation
• Identifying Technical Issues

7. Important Google Analytics Metrics Worth Knowing For Effective SEO Tracking

Let us see some key areas that should be followed for strategic SEO below. 

• Organic Traffic
• Bounce Rate
• Average Session Duration
• Pages per Session
• New vs. Returning Visitors
• Top Landing Pages

8. Want To Know About Different Types Of Reports In GA & How They Help With Effective SEO?

Let us take one report tab at a time and understand how they help us to improve SEO in this section.

Tech Overview Report

Get insights into the technologies visitors use to access your site, including browsers, operating systems, and devices. This helps you to understand your website’s compatibility across different platforms, and further enhance the user experience by improving search rankings.

Acquisition Overview Report

Shows how visitors arrive at your site, concerning traffic sources such as organic search, direct visits, referrals, and social media. Understanding these sources allows you to assess the effectiveness of your SEO strategies and identify areas for improvement.

Path Exploration

Helps you to visualize a user’s journey on your website, from the landing page to exit. This helps identify popular navigation paths and potential bounce reasons, allowing you to optimize content flow and internal linking structures to enhance user engagement and SEO performance.

Landing Pages Report

This highlights the first pages users see when they enter your site. By examining metrics such as bounce rate, session duration, and conversion rates for these pages, you can determine which content resonates with visitors and optimize underperforming pages to improve SEO outcomes.

Engagement Overview

Provides an overview of user engagement metrics, including average session duration, pages per session, and engagement rate. High engagement indicates valuable content, which can positively influence search engine rankings. Monitoring these metrics helps you identify successful content and areas needing enhancement.

Conversion & Event Reports

Track specific user interactions, such as form submissions, downloads, or purchases. By analyzing these reports, you can assess how well your site converts organic traffic into desired actions, providing insights into the effectiveness of your SEO efforts and highlighting opportunities for optimization.

By leveraging these reports, you can gain a detailed understanding of your website’s performance and make an informed decision to enhance your SEO strategy.

9. Want To Know How You Can Leverage Google Analytics For Different Types Of SEO?

In this section, we will see how the right usage of GA can help us with different types of SEO.

Google Analytics is a powerful tool that can significantly enhance various aspects of your Search Engine Optimization (SEO) strategy. Here’s how it can assist in different SEO domains:

1. On-Page SEO

On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic. This helps to get insights into:

User Behavior: Metrics such as bounce rate, average session duration, and pages per session help to understand how users interact with your content. High bounce rates or short session durations may indicate that certain pages need improvement to better engage visitors.

Content Performance: By analyzing which pages attract the most traffic and retain users, you can identify high-performing content and replicate its success across other pages.

2. Off-Page SEO

Focuses on activities outside your website that impact rankings, such as backlinks and social media engagement. Google Analytics supports this by:

Referral Traffic Analysis: Identifying which external sites drive traffic to your website and also helps you to understand the effectiveness of your link-building efforts. This helps you to discover potential opportunities for further outreach.

Social Media Impact: Tracking traffic from social media platforms allows you to gauge the success of your social media campaigns and their contribution to overall SEO performance.

3. Technical SEO

Technical SEO ensures that your website meets the technical requirements of search engines. The points that should be considered in this section are mentioned below. 

Site Speed Monitoring: Slow-loading pages can negatively affect user experience and rankings. Google Analytics provides data on page load times, enabling you to identify and address performance issues.

Mobile Usability: With the increasing importance of mobile-friendly websites, analyzing mobile traffic and user behavior helps ensure your site performs well across devices. 

4. Local SEO

This helps you to optimize your online presence to attract business from local searches. The key areas to consider in this section are as listed. 

Geographical Data: Understand where your visitors are located so you can plan the next move after a thorough market understanding.

Local Content Performance: Assessing how local content performs will help you plan the next move so you can scale your business & maximize its reach. 

5. Semantic SEO

Semantic SEO involves optimizing the motive behind the intended search result and focuses on topics rather than individual keywords. 

This concludes our blog on the best way to do SEO using Google Analytics. We hope this will prove helpful. Do reach out to us for any queries, or questions by visiting our website.